Why DX Today exists.
The AI industry has a hype problem. Every product launch is described as transformative. Every model release is framed as a breakthrough. Every funding round is positioned as the moment everything changes. The signal-to-noise ratio in AI media is brutal — and getting worse.
DX Today exists to be the antidote. We're a pure media company. Not a vendor. Not an analyst firm taking sponsorship dollars. Not a newsletter repackaging press releases. We publish daily because the AI ecosystem moves daily, and we filter every story through journalism's basic discipline: what actually happened, what actually shipped, and what actually matters versus what's being marketed.
The bar for AI commentary should be: would this analysis still be valuable in six months? Most AI content fails that test the day it's published.
What we publish.
DX Today is a multi-format daily media operation. Every weekday, our newsroom produces written, audio, and video coverage across multiple shows and editions:
- The AI Daily Brief — flagship daily news show, multi-voice production, twelve curated stories every morning at 7:00 AM EST.
- The DX Today Podcast — daily deep dive on a single consequential AI ecosystem story.
- Today's 12 Stories — written daily intelligence companion to the Daily Brief, published at 5:00 AM EST.
- The Executive Briefing — twice-weekly long-form analysis of the four developments executives should be tracking, published Tuesdays and Fridays at /briefing/.
- DX Today on LinkedIn — weekly newsletter for the LinkedIn community covering AI, generative AI, and digital transformation. Different content from the on-site briefing — broader topics, weekly cadence. 1,800+ subscribers on LinkedIn.
- Expert Reports — 98+ in-depth research reports on AI, agentic systems, industry deployments, governance, and strategy at /reports/. Always free.
- AIXF.tv — sister property, 24/7 educational AI video network with tool tutorials, ecosystem analysis, and trends.
- Coming back: the DX Today 24/7 AI radio station — continuous audio coverage of the AI ecosystem, returning soon.
Across every format, the editorial principle is the same: rigorous fact-checking, vendor-independent analysis, and honest assessment of what's actually working versus what's being marketed.
Our editorial standards.
No sponsored content.
DX Today does not accept payment for editorial coverage. Vendors cannot buy their way into our reporting, our podcast episodes, our newsletters, or our analysis. When we cover a company or product, it's because we judged it consequential — not because someone wrote a check.
No "thought leadership" partnerships.
The AI media landscape is full of "thought leadership" arrangements where vendors fund content that looks like analysis but functions as marketing. We don't do that. Not for any vendor. Not at any price. Sponsored content has its place — but it doesn't have a place inside our reporting.
Vendor-neutral reporting.
We have no exclusive partnerships, preferred-vendor arrangements, or referral fee structures with any AI company, tool, or platform. When we discuss tools or vendors, our analysis is shaped only by what we observed and verified — not by commercial relationships.
Free, always — no tiers, no paywalls, no exceptions.
Look around. You won't find a "subscribe" button anywhere on this site, and that's not an oversight — it's the entire point. There are no tiers of information. There is no premium content reserved for paying members. There is no paywall, no metered article counter, and no email gate standing between you and what we publish.
Every podcast episode, every news edition, every executive briefing, every expert report — all of it is free. To you, to your team, to the curious enthusiast, and to the executive making a billion-dollar decision. The same words, the same analysis, the same access. We believe the AI ecosystem deserves honest journalism that everyone can read — not commentary reserved for the people who can afford to pay for the truth.
Corrections and accountability.
When we get something wrong, we correct it. Promptly, visibly, and without making excuses. If you spot an error in our coverage, send it to rick@dxtoday.com and we'll investigate.
Who reads, listens, and watches.
DX Today's audience is mid-market and enterprise leaders — CIOs, CTOs, CFOs, RevOps directors, marketing leaders, founders, and operators who need to understand what's happening in AI without time to read every announcement. We also reach practitioners building with AI day-to-day, and enthusiasts who want serious coverage without marketing veneer.
What our audience wants from us, and what we deliver:
- Concise daily intelligence on what actually moved in the AI ecosystem
- Practitioner-grade analysis with no marketing veneer
- Independent reporting that names vendors honestly when they overpromise
- Always free, always accessible
The operator.
Rick is a 30+ year technology veteran providing digital transformation and artificial intelligence consulting and solutions for Fortune 500 and mid-size organizations, consistently exceeding revenue expectations. The work spans financial services, healthcare, manufacturing, and government — wherever real enterprises are trying to figure out what to actually deploy versus what's being pitched.
Rick has written 19 books on AI and digital transformation, produces and hosts the DX Today podcast, and curates every piece of content published on dxtoday.com. That practitioner background is the source of the no-hype standard — when you've spent that many years watching what enterprises actually buy, deploy, and use, you stop being impressed by demos. The takes here aren't theoretical. They're built on what's actually working in real enterprise environments today.
